PRODUCT LOOKBOOKS FOR TOM JAMES
During my internship with English American Tailoring, I was tasked with making product look books that customers would be given upon receiving gift cards.
For both the womenswear and menswear books, I wanted them to have a modern and sleek style while still have a sense of flow between the pages. I was deliberate in choosing photos for each page so that there was a running theme and each model was looking across the page, leading the viewer's eyes to the next image. The first spread of either book is meant to ease the reader in with some casual wear. The middle spread introduces a sleeker business aesthetic while the final spread it of utmost elegance. I used InDesign to create all of the spreads, even creating a template for the company to use later on.
WOMENSWEAR FINAL PRODUCT
I wanted to start off subtle by featuring casual looks. I made sure to position the photos so the models would be looking across the page, directing the viewers' eye across as well.
I wanted the middle spread to feature looks classier than the first, without edging elegance. I kept the same idea of positioning the photos so models were angled to guide the viewer diagonally across the page.
For my final spread, I wanted to end on a high note with some elegant looks. Keeping the models posed diagonally, I chose a head-on shot for the last page to keep the readers lingering around the photo.
I wanted to start off subtle by featuring casual looks. I made sure to position the photos so the models would be looking across the page, directing the viewers' eye across as well.
Describe your image
Describe your image
MENSWEAR FINAL PRODUCT
I wanted to start off subtle by featuring casual looks. I made sure to position the photos so the models would be looking across the page, directing the viewers' eye across as well.
I wanted the middle spread to feature looks classier than the first, without edging elegance. I kept the same idea of positioning the photos so models were angled to guide the viewer diagonally across the page.
For my final spread, I wanted to end on a high note with some elegant looks. Keeping the models posed diagonally, I chose a head-on shot for the last page to keep the readers lingering around the photo.
I wanted to start off subtle by featuring casual looks. I made sure to position the photos so the models would be looking across the page, directing the viewers' eye across as well.
Describe your image
Describe your image